Show Notes for Episode 17: “Navigating the Digital Marketing Landscape with Ally McDeavitt”

Episode Summary: In this inspiring episode of Grit, Grace, and Growth, host Laura Navaquin welcomes digital marketing expert and successful entrepreneur, Ally McDeavitt. With nearly a decade of experience under her belt, Ally takes us through her remarkable journey—from leading cutting-edge digital strategies at a top Orange County agency to mastering full-funnel strategies at Google, and ultimately launching her own thriving business, Bluum Digital.

Ally’s transition from a side hustle to a full-time entrepreneur is a testament to the power of grit, grace, and growth. Within her first year, she nearly doubled her revenue, showcasing what’s possible when passion meets strategy. Tune in as Ally shares valuable lessons learned along the way, her approach to balancing professional ambition with personal commitments, and the strategies that fueled her rapid success. Whether you’re an aspiring entrepreneur, a digital marketing enthusiast, or someone looking to take the leap into full-time entrepreneurship, this episode is packed with actionable insights and inspiration.

Key Takeaways:

• The Power of Strategic Planning:
  How Ally turned a side hustle into a thriving full-time business with nearly 100% revenue growth in just one year.
• Navigating Digital Marketing:
  Insights into mastering full-funnel strategies and the evolving landscape of digital marketing.
• Balancing Act:
  Tips on how to balance the demands of entrepreneurship with personal commitments.
• Building a Thriving Business:
  The key factors that contributed to Bluum Digital’s success and rapid growth.
• Entrepreneurial Grit:
  Lessons in resilience and determination from Ally’s journey.

Discussion Points:

1. From Agency to Google to Entrepreneurship:
   Ally’s professional journey and the pivotal moments that led her to start Bluum Digital.
2. Scaling a Business:
   The strategies and decisions that enabled Ally to nearly double her revenue in the first year.
3. Digital Marketing Insights:
   What’s working now in digital marketing and how to stay ahead of the curve.
4. Overcoming Challenges:
   How Ally handled obstacles and setbacks on her path to success.
5. Advice for Aspiring Entrepreneurs:
   Practical tips for those considering the leap into full-time entrepreneurship.

Actionable Steps:

• Identify your strengths and areas where you can add value in the digital marketing space.
• Start building a strategic plan to transition from side hustle to full-time business.
• Focus on creating a balanced approach to work and life, ensuring sustainable growth.
• Invest in learning and mastering full-funnel marketing strategies.

Resources Mentioned:

• Bluum Digital Website
• Follow Bluum Digital on Instagram

Connect with Ally McDeavitt:

• Website: Bluum Digital
• Instagram: @BluumDigital

Connect with Laura Navaquin:

• Website: LauraNavaquin.com
• Instagram: @LauraNavaquin
• Podcast: Grit, Grace, and Growth on Apple Podcasts, Spotify, and Pandora